Emphasizing the sustainable aspect of FREITAG, the exhibit ‘TRADE TO SAVE’ is a concept pop-up where people participate in the experience of saving the earth in the brands’ tradition. Rather than buying new, people are trading bags from laundry modules as an act of laundering the earth.

To create the most effective space with the least amount of wasted material, the entire exhibit is modular constructed with scaffolding and laundry cabinet modules. Most materials are up-cycled.Seating arrangements serve as structural support, and also adapt to suit various site requirements.